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Course Name: Strategic Management in Aviation Industry

Course Code:  


Credit Hours:

6 Credit


Topics Covered in This Course:

  In Section 1 of this course you will cover these topics:
     Competition Policy In European Aviation Markets Carsten Bermig
     Business Models In The Airline Sector - Evolution And Perspectives Thomas Bieger, And Sandro Agosti
     Consolidating The Network Carrier Business Model In The European Airline Industry Stefan Auerbach, And Werner Delfmann
     From Production-Orientation To Customer-Orientation - Modules Of A Successful Airline Differentiation Strategy Kim Flenskov
     Strategic Airline Positioning In The German Low Cost Carrier -Lcc- Market Thorsten Klaas, And Joachim Klein
     Low Cost Carriers In Southeast Asia : A Preliminary Analysis Mark Goh
  In Section 2 of this course you will cover these topics:
     The Future Of Continental Traffic Program : How Lufthansa Is Countering Competition From No-Frills Airlines Christoph Klingenberg
     Competitive Dynamics Theory - Application To And Implications For The European Aviation Market Caroline Heuermann
     Cooperation And Integration As Strategic Options In The Airline Industry - A Theoretical Assessment Thomas Fritz
     Interface Management In Strategic Alliances Matthias Graumann, And Marcus Niedermeyer
     Synergy Allocation In Strategic Airline Alliances Bjorn Gotsch, And Sascha Albers
  In Section 3 of this course you will cover these topics:
     The Effect Of High-Level Alliance Formation On The Profitability Of Participating Airline Carriers Jens Ruhle
     Marriages And Divorces : Strategic Alliances In The Networked Economy - The Case Of Air New Zealand Kathryn Pavlovich
     Forces Driving Industry Change - Impacts For Airports' Strategic Scope Robert J. Aaronson
     The Airport Of The Future Against The Backdrop Of Dramatic Changes In The Aviation Sector Michael Garvens
     Internationalization Strategies For Airport Companies Benjamin Koch, And Sven Budde
  In Section 4 of this course you will cover these topics:
     Evaluating Airport Cooperation And Acquisition Strategies Andrea Pal, And Wolfgang Weil
     The Role Of Intermodal Transportation In Airport Management : The Perspective Of Frankfurt Airport Hans G. Fakiner
     Reflecting The Prospects Of An Air Cargo Carrier Andreas Otto
     Drivers Of Alliance Formation In The Air Cargo Business Peter Gronlund, And Robert Skoog
     Airfreight Development Supporting The Strategy Of Global Logistics Companies Renato Chiavi
  In Section 5 of this course you will cover these topics:
     Integrator Network Strategies And Parameters Of Airport Choice In The European Air Cargo Market Benjamin Koch, And Andreas Kraus
     Escaping The Air Cargo Bazaar : How To Enforce Price Structures Kornelia Reifenberg, And Jan Remmert
     Assessing Air Hubs : The Hayes-Wheelwright Framework Approach Sin-Hoon Hum, And Swee-Koon Tan
     The Impact Of Airports On Economic Welfare Herbert Baum
     learning from the airlines? : a comparative assessment of competitive strategies for railway companies christian kaufhold, and sascha albers
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